digipak

Digipak-style packaging is often used for CD singles or special-editions of CD albums.Digipaks typically consist of a gatefold paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside the generic"digipak" came to be used to describe all soft CD packaging.A digipak is a The purpose of a digipak is to allow the audience or the fans of the artist to have a more personal insight in to the artist by allowing them to see written messages by the artist which are addressed to the audience. The audience are also able to see other various images which relate to the artist or album which creates a greater relationship between the two as the audience feel as they are gaining a greater insight into the artists life. The use of a digipak helps to promote the artist as it is seen as a representation of the artist which should hopefully help to show themselves in a more positive manor and allow the audience to gain a greater idea of the artist personality through the use of images and a small written message. In order to create the digipak I used Photoshop CS6 which is an image editing piece of software. The piece of software was needed as it allowed me to edit my pictures to make them more conventional to the genre and to further suit the artists image. The idea for my digipak derived majorly from the music video I created for "I Know" as the a lot of video represented the artist in a manor in which we thought fit best so basing the digpak on this music video would allow for us to create a digipak that gave a true representation of the artist while also sticking to conventions of the dance genre.

The main colour used within this slide Is a blue tinge which has the edited through the use of the editing software. The reason for using this colour is to show the audience that the artists within this particular image is in a melancholy type of news as he looks away from the camera in deep thought. The colour blue represents this type of environment universally which was the main reason for using this colour as I wanted these emotions to be clearly portrayed to the audience. The use of this colour has made my post to appeal more to the audience as they feel they are able to deeper in gauge with the artist as they have a better understanding of his personality through the use of the coloured tint used. The conventions used within this image are generally more subversive to the dance genre however there is a conventional element of the colour tint that can often be found within the dance genre as it is seen to be quite a colourful music category. My reason for conforming more subversively with this image is to allow the audience to gain a better understanding of the artists personality which is a major factor to consider when creating a digipak as ultimately the audience by a Digipack in order to gain a better understanding of their favourite artist. The image shows the artists in a office within a skyscraper in London which shows that he is successful and prosperous in his career. As I did not want the image to be completely some verses I also decided to include a colour tent which conforms to many conventions of the dance genre as colourful lights are very often seen in dance music videos and any images relating. The image used like previously mentioned has been included to show the audience more about the artists lifestyle as they say it is quite successful which is evident when they say the office environment that he works which clearly looks like it is situated within a central London building along with the fashionable suit. The layout and design of image is very simplistic the main focus is on the artist which shows him in a powerful position due to they way in which he is sitting with complete confidence. They must have been laid out so the audience are able to see the background outside the window which shows them that the artist is situated in a high-rise building this of course gives the audience the impression that the artist is in a Central London building which gives off various connotations such as being successful or wealthy.

The colours used within this image is green and white lighting as well as the use of black for the backgrounds. The reason I have chosen to use the green lighting is to represent the dance genre in which our artist is heavily in valved do use of these two colours are very popular when doing research on dance genre music videos which is a major factor as to why I decided to include it on the CD. The use of the black background is in order to make the images on top which in this case is there a colour for lighting and the artists face stand up further to the audience as they are the main points of focus. I have decided to use a white colour for the silhouette of my artist in order to contrast with the background which therefore makes it far more noticeable to the audience, contrasting colour is quite a popular connotation of the dance genre which adds to the over conventionality of this image.The use of the colours will hopefully appeal to my target audience as they will be able to quickly relates due to green strobe lighting being so popular and used in the dance genre which creates an instant Association. In terms of conventions I would classify this image as relatively conventional as the use of green coloured lighting is very often seen in the dance genre which of course then makes it conventional, my reason as to why I wanted to make this CD cover conventional is so the audience are able to relate further as they clearly can say that the contents of the album is all based on the dance genre. The image of the artist would be slightly conventional as when researching into Digipacks I often came across the image of the artists somewhere in the Digipack as the audience quite often like to know what the artist looks like. The three images I've decided to use our picture of the artists face green strobe lighting and an image of the gherkin, the reason I decided to use these images is to create a correlation between them which is clear to the audience which shows him that the artist is heavily involved within the dance scene and it also creates a link with the music video for the song "I Know". The layout of the CD cover shows half of it containing strobe lighting and an image of the gherkin  while the other half shows the image of the artists, my reasoning for this to create a clear correlation to the audience between the conventional lighting, the artist and the Gherkin. There is no use of typography or language within this image.

The colours used within this image vary greatly as there are a vast amount however the most prominent are Green,black,purple and blue. The use of green was selected as it is a recurring theme throughout my did you pack and music video for the song "I know, it is featured many times in the club scenes with the use of green strobe lighting so there is an immediate connection with the music video. In relation to the other colours such as purple and blue there are no direct correlation however they do link with conventions of the dance genre as these are common colours found when researching other dance genre music videos which is the main factor for incorporating these colours. Do use of the black background is to make sure that the bright colours stand out further to the audience. I would consider this particular image very conventional was the dance genre as we say a pair of DJ decks which of course are used in every single dance genre song as well as by DJs who are part of the same genre. The colours shown as previously mentioned add to the conventions of the genre as there are many bright lights which is another contention of the dance genre, this connect again be seen in many music videos where scenes of bright flashing lights are playing or popular environments in which dance music is played such as clubs. The image used consists of DJ decks, my reason for using this image is to make the Digipak more relatable as many of the audience maybe aspiring DJs interested in the dance genre so there is an immediate connection as they to and they use similar equipment. Another reason for using this image is also going to father relate to the doctor both artist and the audience have the same interests which of course is dance music, DJ decks are always related to dance music so therefore it is very fitting to the Digipak. There is no set the layout however the design of the image is quite unique, the image has of course been edited to incorporate many different colours onto the DJ decks this is to make the image standout further to the audience and make it more exciting. 

The main colour showed hair is a green tinge that tents the entire image, the reason for using this tint  is that it further relates to the theme of green colour is used throughout my digipak and music video. It also again a common connotation of the dance genre as it used very commonly in dance music video. This may appeal to the audience as they will have noticed that the general theme of the album or digipak is a reoccurring use of the green colour. The colour also brings more vibrance to the image as the image seems less mundane which is very subversive of the dance genre. In relation to conventions of the genre this image is not entirely conventional as there are no real connotations of the dance genre however it does show the environment in which the artist regularly surrounds him self in which creates a more personal touch to the did you pack as the audience that able to find out more information about the artist, although quite commonly dance genre music videos show very glamorous locations. The image used shows a skyline of London with parliaments, Big Ben and the river Thames all shown in one image. The reason for using this particular image is to give the audience a greater understanding of the environment in which the artist surrounds himself which is clearly central London it also implies that the artist has quite a lavish lifestyle as he is able to often visits or see these sites. The layout shows a list of song titles on the album going down the left hand side in order to voice blocking the main attractions of the image, there is also a barcode on the right hand corner which is essential on all albums. The typography used on the image is a simple text which shows the names of the songs on the album, the reason for using a simple text is to avoid taking complete attention away from the photograph. Another reason for making the typography white is to stand out at the same time as the audience need to be able to read the names of the songs clearly which will not be possible if the colours clash.

Within this image the colours I have chosen to use our variations on the colour purple ranging from light purple dark purple. The reason I chosen to use this colour is to stick to the conventions of the dance genre as this is another popular colour as it is a very vibrant and bright these are qualities found in many of the stars of lighting used within dance music videos and any other environments such as night clubs which are associated with dance. There has also been the use of the colour white for writing which was chosen in order for the message to the fans to stand up further as ultimately this is the main attraction of this image. This poster Will appeal to my target audience as they will this image as quite exciting and thrilling do you to the bright colours used and the way in which the strobe lighting is captured, the editing also use on this image such as the purple overlay and texturised affect also add to the pill for the audience due to the uniqueness. This image overall conforms complain they say the conventions of the dance genre, the purple strobe lighting in the background is very commonly seen among this genre both in dance music videos and in Columbus which is another popular connotation of the dance. As previously mentioned the colour of the strobe lighting would also be considered conventional due to it being very vivid and eloquent qualities, the reason I chose to conform to conventional connotations is so the audience would have a greater pill as when doing research previously I had discovered our chosen demographic preferred conventional dance aspects. The font used would not be considered conventional as it is not considered to be very distinct in relation to the dance genre so I decided to go for a more subversive approach in order to make the font look more authentic. The image are used was of a strobe light that emitted purple lighting as previously mentioned my reason for using this image was to be more conventional to my chosen genre and this image would be easily relatable to the audience as they may have seen this style of lighting in a club or a music video which creates a more instant connection between the audience and the image. The layout and design would be considered quite unique and impressive as the overall design would be fitting to the desires of the audience. The layout was kept quite simplistic as the purpose of this image is to showcase the personal written image from the artist which this image does, however in answer to this the written message had to stand out against the bright background. The typography used shows a hand written style of font, my reason for choosing this particular style of font was tonight they message saying no realistic as it now seems to the audience that the artist himself has hand written the message.

Within this image I have chosen to use a variety of green shades and black colours, my reason for using these particular images is that the green especially continues the general theme of green lighting that has been used throughout my music video, magazine advert and digipak this then creates a connection with the audience as they gain a greater idea about what the themes of the album and artist are. Another reason for using green colours within my front cover is that it is very conventional to the dance genre as during research that was a key colour that we had seen being used with strobe lighting and other aspects of dance genre music video so to keep with conventions it was a colour that I ensured was used in various locations. The black colour was used for the silhouette of the crowd members as they needed to stand out against the brightly coloured background, the silhouette is an important image within this slide of the digipak so it was important that they were highly noticeable. I would consider this slide of my digipak very conventional as it the overall image is of a club or party scene which is highly associated with the dance genre, there are also other aspects such as the strobe lighting that can be seen in the background which would again be considered very conventional due its presence to every club and music video. The busy crowd is also conventional as many people enjoying dance music together is a common connotations associated with dance as it can be seen at concerts and clubs. There are two images used which is the club setting which shows the club environment and strobe lighting as well as the image of the crowd. The reason I have chosen to use both of these images is to remind my chosen demographic of their own similar experiences that they have had in a club and these two images allow them to relive those moments which will cause them to appeal higher to my album front cover. The design of the particular slide is designed to showcase a club setting with the artists face in the background, the reason for including an image of the artists face in the background is so the audience then associate this type of environment with the artist. The layout shows the album name in the top left hand corner so it is noticeable to the audience alongside with an image of the artist on the right.

In relation to my struggles with photoshop i often came across difficulties with finding various tools such as colour overlays and being able to crop images to combine them with others. In order to overcome these weaknesses i decided to research ways to locate and use these tools using the help of the internet and various tutorial videos. Although i had weaknesses my strengths were that i was able to learn how to use this piece of software relatively quickly despite never having used it which gave me a huge advantage as the process therefore became far more efficient .

Generally i feel as if my digipak adheres to a relatively large amount of conventions however there also subversive aspects such as the image of the London skyline which not often seen within other digipaks. In relation to the conventions of the digipak there are uses of many colourful lights which would be considered to be a very large convention of the dance genre as it is seen to be used continuously. In my opinion i would most definitely agree that my chosen demographic will like the digipak that i have created as it allows them to have a greater insight to the artist which is a major factor as to why they would purchase a digipak and also gives them an idea of the general theme of the album which adheres to the conventions of the dance genre.Creating a digipak will certainly create a deeper relationship between the audience and artist as the demographic gain a greater insight to the artist which makes the audience feel as if they know the artist on a more personal note. 

Music Inspiration- Miss.Gerogiou

Throughout my research inspirations have been a key been aspect in terms of planning for my music video.These inspirations are essential as they allow us as a group to take certain elements from other music videos regardless of genre and incorporate similar concepts into out own. Through the inspirations we are also able to spot conventions when looking at other dance genre videos which are quite essential for us as we need to incorporate these in order for our music video to be more conventions, for example the use of fast paced editing in certain music videos.

The first inspiration that we identified when researching for inspirations was "Touch" by Shift K3Y", from this music video we were able to find certain elements such as strobe and neon lighting that we would like to incorporate into our own music video. The strobe and neon lighting used throughout this music video shows a wide variety of colours such as orange,blue,pink and green which are on a black background which helps for them to further stand out. The music video Touch is mainly based around performance with the artist singing and dancing and throughout, this is a style that we have not decided to incorporate into our own music video as we fill the use of narrative is more appealing to the target audience. Throughout the music video you artists it is represented as quite musically talented through his singing in the video, as well as this he seems to look like he is quite comfortable with women which there is evidence of from the  flirtatious facial expression from the female in many of the scenes. I also took inspiration from some of the editing styles used such as the jump cuts which are placed in tempo with the beat of the song, this also matches Goodwins theory as like previously mentioned the video matches the beat of the song. The jump cuts help to give the music video a sense of excitement for the target audience which should hopefully make our music video more appealing. The use of Goodwin's theory through jump cuts may also benefit the audience; by matching the visuals with the lyrics the audience may feel more connected to the lyrics, this will help them engage with the artist throughout the video. 

Additionally as a group we also take inspiration from the song "club can't handle me" by Flo Rider. Our main and only real inspiration from this music video was the repeated use of the club setting, other microorganisms such as cinematography and lighting helped to portray the club setting in a more vibrant and fun atmosphere. In reference to the lighting there was use of colourful and vibrant lights which made it even more apparent as to how essential lighting techniques are in order to create an effective setting. These micro elements benefit us as they follow conventions of the dance genre. From the music video we have also Decided to use long shots In in the club setting this allows the audience to see more of the surroundings and the emotions that are admitted within the party atmosphere which are quite key when it comes to the dance genre. The artist is represented as someone who likes to have a good time within the club setting and clearly has fun which is a similar representation that we wish for our artist to have.

Another dance video that i gained further inspiration from was Levels by Avicii. The main inspiration taken from this video was the office setting at the beginning, it was a relatable setting which had not been used in many dance music videos which therefore also made it unique. This setting along with the club setting allowed us to show a contrast of dull and exciting atmosphere which many of the target audience will have experienced. The use of this setting will help the audience to get a better idea of the artists persona and general representation of himself. The artist for Levels is not actually shown in his music video as it consists of just performance and narrative which doesn't allow for us to to take any inspiration. The relate what setting does not comply attend the conventions of the dance genre however it will allow the target audience to create a better relationship with the artist. The target audience will be able to relate to the office setting and the club setting and the emotions they have towards both, they will also be able to say how successfully artist this which may make him also more desirable to the audience.

Although this music video is a not from the dance genre we were still able to take inspirations from it.Editing plays a key role in the style of the music video and makes the music video far more spectacular. In the video the colour filters many times whilst drake is in a bedroom, the lights are fast moving and quickly flash from blue to red and also yellow. This shows the audience that Drake has a fast paced life style which is a similar style of life that we hope our artist will present. Goodwin's theory is also used  as it matches with what he is saying 'I know way to many people that I didn't know last year' as the people being shown are blurry and unrecognisable, which shows a clear relationship between the lyrics and the visuals.The majority of this music video if not all of it is performance which tends to be the case with rap genre music videos, however this is not the direction that we plan to have for our music video. In terms of conventions this music video is not very conventional as again it is not from the dance genre however certain things such as the coloured filters could be considered conventional to the dance genre as they tend to be used quite a lot which is why they will be incorporated into our own music video.

group meetings

The purpose of the group meetings to gather the overall groups opinion various subjects such as the artist image, the group must then come to a conclusion on what they think would be the best choice for the chosen subject.They are essential as it allows for all opinions of the group to be expressed which is important when making vital decisions better choices can be made and the choice will also represent the entirety of the group.The group meetings helped myself and my group as it provided us an opportunity to vocally exchange the ideas that we had which led to constructive criticism and development of ideas which eventually led to an overall better choice which represented all the ideas of the group. Our strengths consisted of coming to an agreement on choices relatively quickly as we all had similar mindset which was to be conventional to our chosen dance genre.In terms of what i would have liked to have changed there is very little as i feel the group came to the correct conclusion for all of the choices that  we have made.

From participating in these group meetings i have learned that they play an essential role within the film making process as they all group members to convey their ideas and opinions which often leads to better decisions.My group and i worked well with this process as we had a similar thought process and vision for our music video which made the process far more simpler.If were to do this again i would consider making the overall plot of the music video a little more conventional as this may make our music video seem more appealing to our chosen target audience.

Date	Action	To be done by	By whom	Discussion
14.09.15	To decide on an artist and a song	18.09.15	All group members	Various ideas were discussed and the group to decide on an artist and genre created a mind map. We decided to create a video for the song “I Know” by Shift K3y.
	Group discussions of initial ideas		All Group members	We sat together and discussed whether we wanted our music video to be a narrative, concept or performance video. We decided on creating a narrative based music video and came with the potential narrative’s for our music video.
	Apply for music copyright		All Group members	As a group we researched the record company that owned the rights to out song and found there contact information. We then proceeded to email the record company and ask for permission to use the song for educational purposes. Fortunately we were granted permission and preceded to use our song choice.
	Lyric analysis		All Group members	The group analysed the lyrics, which was very essential as the music video we had planned was a narrative based which often gains inspiration from the lyrics. There were very few lyrics to analyse due to the genre however from the few lyrics we were able to analyse the general message that is trying to be portrayed.
	Planning mise-en-scene		All Group members	Various section of mise-en-scene such as lighting or costume were planned out for what we wanted to include in the music video. Examples of the lighting that we wanted to include consist of strobe lighting and coloured filters.
	Planning cinematography		All Group members	All group members planned the style of shots that we wanted to achieve when we started to film such as close up and mid shots based on the conventions of the genre.
	Planning artist image		All Group members	We decided on what sort of persona we wanted out artist to have within our music video. It was decided that we wanted our artist to be perceived as someone who was wealthy and successful.
	Planning editing styles		All Group members	As a group we planned on what editing styles we wanted to include when editing our recoded scenes, we decided on mostly using fast paced editing as it is conventional to the dance genre.
	storyboards		Individual	Each group member created his or her own storyboard of the scenes that would be added to our music video to help visualise what was needed.
	Filming schedule		All Group members	The group produced a schedule that stated what scenes would filmed on certain days as well as other aspects included in the scenes to help us stick to our deadline
	Risk assessment		All Group members	As a group we discussed the possible risks that may occur when filming and then stated way of preventing the risk in order to make filming more efficient
	Filming music video		All Group members	Before the group started to film we discussed what we aimed to achieve from our filming with the help of the film schedule.
	Photoshoot		All group members	As a group we discussed where we would like to place the photos that we had taken for magazine advert and digipak. We also give our opinions on the images that were taken and what we thought suited both advert and digipak best.

Magazine Advert

The purpose of the magazine advert is to engage with the audience and sell the artists album to his/her desired demographic. It helps to promote the artists album and music video gives the audience information on the content of the album and also gives them an idea of the general theme from the image that used. The software we have chosen to use is Photoshop cs6 as it is sufficient for the tasks in which we require it to do, for example add various effects to our chosen images and other editing techniques. The idea for my magazine advert derived from various research and planning that I had previously, my main aim was to take an image that was very conventional and gave the audience a sensation of the dance genre which I feel I have achieved.

 The colours that were used within my magazine advert are very conventional to the genre, for example the large use of neon green lighting. The neon green lighting is used largely throughout my magazine and becomes one of the main features as it illuminates from the crowd as well as the large laser beams from the elaborate lighting above the crowd. The use of the white typography is to make it stand out further to the audience against the dark background, the information provided is very important to the audience as it provides them with release date, name of the album and other features. The colour of the text was clearly quite an important choice when editing my magazine advert. The neon green lighting would appeal to my audience as it is a colour that they are most likely able to relate to when they go to the familiar setting that they seen on my magazine advert.

The overall magazine would be considered extremely conventional in my opinion as the initial thought of any viewer will be that this advert is related to the dance genre which is clear from the image which shows bright neon green laser emitting from the top and on to the crowd people within the club, the crowd have also seen to be emanating a green glow which correlates to the over green theme of the advert. The club or party setting is a very convention of the dance genre which adds to the conventionality of this advert, this style of music is usually played within these environments which creates the association between them.The style of lighting used within this advert is also very clearly conventional as the neon green lasers are typical of dance genre music videos and settings such as clubs which again creates an immediate relationship between the audience and magazine advert and most likely will create a deeper interest into the contents of the magazine advert. A large crowd enjoying music and partying together in the same place is considered to be quite conventional of the dance genre as this is a common visual within clubs and parties where dance music is widely linked with.

The images used consist of a club setting that shows the lighting and overall environment and another picture to show the audience that was taken at another time. My reason for using the image of the club setting is that is purely conventional of the dance genre so when the audience see's the magazine advert they are able to quickly associate it with a dance genre album. In my research we had concluded that the chosen audience preferred more conventional aspects of the dance genre which further supported my choice of using an image of a club. The reason for using the added image of another crowd was to eliminate the possibility of seeing any of the audiences faces as well as fitting better with the image of the club, it allowed for greater opportunities to edit such as creating an neon green glow emitting from the audience to mirror the neon green laser that is above the crowd.

The layout and design of the magazine advert is relatively simple as the majority of the advert consists of a single image however there was a large amount of thought was involved in the layout of the text and the placement of images. I decided to place the text at the top of the magazine so it was clear to the audience what was the title of the album as well as the name of the artist which are two very important pieces of information on a magazine advert.I have also placed other popular singles which are on the album to familiarise the audience with other songs that they may have heard of which creates a greater initial relationship between both the audience and the artist. The release date has been placed at the bottom, not to show its lower relevance but to allow the audience to be captured more by the images for the magazine advert. In order to make the release date still noticeable and substantial I increased the size of the font in comparison to other pieces of information which subliminally tells the audience that this piece of information is important. The design of the magazine advert is a club that shows the crowd enjoying themselves under an elaborate style of lighting which links to the typical conventions of the dance genre.


The typography used consists of a more basic style of white font. My reasons for using a basic style of font is so the font does not take any attention away from the image which should be the main focus of the image. The typography is only used to state certain information that is important hence its colour which stands out in comparison to the darker background, I have also used different sized fonts so the audience or reader is able to distinguish which is the more important information.

In regards to Photoshop, I did have a few weaknesses in regards to the font , general implementation of the images and editing techniques. To overcome my weaknesses I used a mixture of trial and error, online help and using some of my peers who were more proficient with Photoshop. Within Photoshop I did not start with many strengths however as I used the software more I started to quickly grasp the various editing techniques that are apart of the program. The inspirations that I have taken from my research consist of various magazine adverts from Example and Avicii, the reason I chose to use these was due to their conventionality to the dance genre which worked so well in relation to their audience so I hoped to mirror something similar when creating my magazine advert. I did not necessarily follow my exact original plan as I had chosen to include a picture of the artist and the Gherkin building however upon taking the images I felt that this made my magazine more subversive as appose to conventional which led to me changing my proposed idea.

As previously mentioned I think my magazine advert adheres completely to the conventions of the dance genre as it is set in a setting that is widely associated with the dance genre and also includes many other conventions such as the use of bright and extravagant lighting which can be found many dance genre associated settings. My advert most definitelty appeals to my target audience as it is simply very relatable, the large majority of my chosen demographic have been to similar settings which allows them to relive those moments when viewing my magazine advert and the small proportion that I have not been to similar settings have seen comparable settings in other dance music videos. In my opinion the use of a magazine advert will help to promote my artist album and music video as the images I have chosen  to use in my advert will leave the audience wanting see more.  

photoshoot

There is a need to take our pictures due to copyright reasons that often do not let images be re-used or edited, it also needed as in order to make our magazine advert and digipak more unique and relevant to the style of our music video and song we have to ensure to use our own images. It is important to take a variety of shots as some images when placed within the digipak or magazine advert may not suit well however if there are other shots we have a choice as to what image we think looks best.

The first picture i have taken is of the skyline from embankment which shows buildings such as Big Ben and Parliament.My reason for taking this particular image is to relate to the artists environment and type of lifestyle which is seen within the music video. The artist is portrayed as being an extremely successful business man which the picture of the London skyline represents in a sense as only the elite work within the city. I intend to use this picture within my digipak as it relates to the artist however there is not a huge correlation with the dance genre although dance music videos are quite often set within quite extravagant settings in which our music video most certainly reciprocates. This picture would not be considered typically conventional of the dance genre however i would argue that there is a conventional element as like previously mentioned dance music videos tend to link to extravagant locations such as iconic cities which would make the choice of this picture more conventional and relevant. The picture i have chosen to use is good as i feel that it  gives the audience a clear understanding and representation of both the artist and the music video. The image itself i would consider to be exceptional as it clearly shows a classic image of one of London's skyline views which was the initial target. This picture will help to build a better relationship between the artist and audience as it provides them with a clearer understanding of setting in which the artist is based, this is an important factor that is made throughout. By gaining a better understanding of the setting it allows the relationship between the audience and artist to increase the audience then begin to gain a better understanding of the artists background.

My reason for taking this picture is to show the audience artists working environment which adds to their perception of him already being successful however this photo reinforces their insight and continues to add to their opinions as now they are able to see A more personal vision of the artist which is the working environment he is  working in within the music video. My intention is to use this picture within my digipak as it continues to build the artists image and perception to the audience specifically in relation to the music video, it fits well within the digipak as this is something that is purchased when the audience would like to gain a better understanding of the artists which this image does. This image would not necessarily be considered as conventional to the genre which therefore makes it subversive, however I felt it needed to be included as it adds to the general setting and theme of the album. The dance genre usually incorporates images which are more colourful and within party settings which makes this image subversive, although there is the no colourful lighting after editing this photo with then be re-engineered to be more conventional with the use of filters and other editing tools. In my opinion the overall setting is the main feature of this image as well as the artist been present, the setting is quite exceptional my view as it is at the gherkin building in central London which is considered to be a very iconic building and shows the artist statue. The artist being present within this image he's quite keen as it shows that he is clearly quite comfortable within the setting as it is quite natural for him, the choice of clothing is seen to be wearing also adds to the overall image of the artist as he seems to be dressed quite well with a suit which will add to make him seem more successful.This image will help to build a greater relationship between the artist and audience as they continue to see a greater insight into the artist life which creates a closer theoretical bond.

My reason for taking this photo is show a party setting in which the artist should be regularly associated with as he is a dance genre artist and a club is an atmosphere at which this style of music is predominately played.This picture will be used for the magazine advert as the bright colours and general image is very captivating which is an element that all magazine adverts should have, it also of course makes it very clear to the audience which style of music the magazine advert is for, the extreme relevance to the genre may make it seem more appealing. This image would be considered very conventional as the setting in which it is placed is clearly a club which the dance genre is deeply associated with, aside for the setting the vibrant green laser used as the lighting is another clear convention of the dance genre as i have seen it be used within many dance music videos. There is also the use of smoke behind the green lasers which distorts the lighting and again is something that is quite regularly seen within these conventional settings. The best part of this image is the reliability and conventionality which is very clear to he audience. The audience are most likely able to relate to this image immediately as it is similar settings to which they have been then themselves which creates a greater relationship, it will also greatly appeal to them due to conventionality as well as the aesthetics of the image . The conventionality also makes this image great as the picture almost speaks for it self and immediately tells the audience that this magazine advert if for the dance genre.It will help to build a better relationship between the audience and artist as they feel as if they can relate more to the artist especially with the setting as the environment of a club is somewhere that the audience has been to.





In conclusion i feel as if i was able to capture conventional images which contained many connotations of the dance genre and the subversive images that i have also displayed are still relatable more specifically to my artist and music video. The images captured were also quite unique and eye capturing which is always an advantage when trying to draw the attention of the audience which is important when trying to create promotional ancillaries such as the digipak and magazine advert. In terms of what i struggled with was mainly lighting issues that occurred as a large majority of the shots were taken during the evening which sometimes made certain shots grainy per se however this was able to be overcome with the use of editing techniques and also the settings on the camera such as the exposure setting which let in more light into the lens which made the image more brighter.The overall representation that my images gives the artist is that he is clearly quite a successful man which likes to lead the city life however he also has another side to him which shows he like to have fun within the dance/party scene just like many of the viewers which makes him both inspirational and relatable. In order to make our digipaks and magazine adverts more unique and indiviual each group member we had take a wide variety of photos for the indiviual ideas that we had.