digipak

Digipak-style packaging is often used for CD singles or special-editions of CD albums.Digipaks typically consist of a gatefold paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside the generic"digipak" came to be used to describe all soft CD packaging.A digipak is a The purpose of a digipak is to allow the audience or the fans of the artist to have a more personal insight in to the artist by allowing them to see written messages by the artist which are addressed to the audience. The audience are also able to see other various images which relate to the artist or album which creates a greater relationship between the two as the audience feel as they are gaining a greater insight into the artists life. The use of a digipak helps to promote the artist as it is seen as a representation of the artist which should hopefully help to show themselves in a more positive manor and allow the audience to gain a greater idea of the artist personality through the use of images and a small written message. In order to create the digipak I used Photoshop CS6 which is an image editing piece of software. The piece of software was needed as it allowed me to edit my pictures to make them more conventional to the genre and to further suit the artists image. The idea for my digipak derived majorly from the music video I created for "I Know" as the a lot of video represented the artist in a manor in which we thought fit best so basing the digpak on this music video would allow for us to create a digipak that gave a true representation of the artist while also sticking to conventions of the dance genre.

The main colour used within this slide Is a blue tinge which has the edited through the use of the editing software. The reason for using this colour is to show the audience that the artists within this particular image is in a melancholy type of news as he looks away from the camera in deep thought. The colour blue represents this type of environment universally which was the main reason for using this colour as I wanted these emotions to be clearly portrayed to the audience. The use of this colour has made my post to appeal more to the audience as they feel they are able to deeper in gauge with the artist as they have a better understanding of his personality through the use of the coloured tint used. The conventions used within this image are generally more subversive to the dance genre however there is a conventional element of the colour tint that can often be found within the dance genre as it is seen to be quite a colourful music category. My reason for conforming more subversively with this image is to allow the audience to gain a better understanding of the artists personality which is a major factor to consider when creating a digipak as ultimately the audience by a Digipack in order to gain a better understanding of their favourite artist. The image shows the artists in a office within a skyscraper in London which shows that he is successful and prosperous in his career. As I did not want the image to be completely some verses I also decided to include a colour tent which conforms to many conventions of the dance genre as colourful lights are very often seen in dance music videos and any images relating. The image used like previously mentioned has been included to show the audience more about the artists lifestyle as they say it is quite successful which is evident when they say the office environment that he works which clearly looks like it is situated within a central London building along with the fashionable suit. The layout and design of image is very simplistic the main focus is on the artist which shows him in a powerful position due to they way in which he is sitting with complete confidence. They must have been laid out so the audience are able to see the background outside the window which shows them that the artist is situated in a high-rise building this of course gives the audience the impression that the artist is in a Central London building which gives off various connotations such as being successful or wealthy.

The colours used within this image is green and white lighting as well as the use of black for the backgrounds. The reason I have chosen to use the green lighting is to represent the dance genre in which our artist is heavily in valved do use of these two colours are very popular when doing research on dance genre music videos which is a major factor as to why I decided to include it on the CD. The use of the black background is in order to make the images on top which in this case is there a colour for lighting and the artists face stand up further to the audience as they are the main points of focus. I have decided to use a white colour for the silhouette of my artist in order to contrast with the background which therefore makes it far more noticeable to the audience, contrasting colour is quite a popular connotation of the dance genre which adds to the over conventionality of this image.The use of the colours will hopefully appeal to my target audience as they will be able to quickly relates due to green strobe lighting being so popular and used in the dance genre which creates an instant Association. In terms of conventions I would classify this image as relatively conventional as the use of green coloured lighting is very often seen in the dance genre which of course then makes it conventional, my reason as to why I wanted to make this CD cover conventional is so the audience are able to relate further as they clearly can say that the contents of the album is all based on the dance genre. The image of the artist would be slightly conventional as when researching into Digipacks I often came across the image of the artists somewhere in the Digipack as the audience quite often like to know what the artist looks like. The three images I've decided to use our picture of the artists face green strobe lighting and an image of the gherkin, the reason I decided to use these images is to create a correlation between them which is clear to the audience which shows him that the artist is heavily involved within the dance scene and it also creates a link with the music video for the song "I Know". The layout of the CD cover shows half of it containing strobe lighting and an image of the gherkin  while the other half shows the image of the artists, my reasoning for this to create a clear correlation to the audience between the conventional lighting, the artist and the Gherkin. There is no use of typography or language within this image.

The colours used within this image vary greatly as there are a vast amount however the most prominent are Green,black,purple and blue. The use of green was selected as it is a recurring theme throughout my did you pack and music video for the song "I know, it is featured many times in the club scenes with the use of green strobe lighting so there is an immediate connection with the music video. In relation to the other colours such as purple and blue there are no direct correlation however they do link with conventions of the dance genre as these are common colours found when researching other dance genre music videos which is the main factor for incorporating these colours. Do use of the black background is to make sure that the bright colours stand out further to the audience. I would consider this particular image very conventional was the dance genre as we say a pair of DJ decks which of course are used in every single dance genre song as well as by DJs who are part of the same genre. The colours shown as previously mentioned add to the conventions of the genre as there are many bright lights which is another contention of the dance genre, this connect again be seen in many music videos where scenes of bright flashing lights are playing or popular environments in which dance music is played such as clubs. The image used consists of DJ decks, my reason for using this image is to make the Digipak more relatable as many of the audience maybe aspiring DJs interested in the dance genre so there is an immediate connection as they to and they use similar equipment. Another reason for using this image is also going to father relate to the doctor both artist and the audience have the same interests which of course is dance music, DJ decks are always related to dance music so therefore it is very fitting to the Digipak. There is no set the layout however the design of the image is quite unique, the image has of course been edited to incorporate many different colours onto the DJ decks this is to make the image standout further to the audience and make it more exciting. 

The main colour showed hair is a green tinge that tents the entire image, the reason for using this tint  is that it further relates to the theme of green colour is used throughout my digipak and music video. It also again a common connotation of the dance genre as it used very commonly in dance music video. This may appeal to the audience as they will have noticed that the general theme of the album or digipak is a reoccurring use of the green colour. The colour also brings more vibrance to the image as the image seems less mundane which is very subversive of the dance genre. In relation to conventions of the genre this image is not entirely conventional as there are no real connotations of the dance genre however it does show the environment in which the artist regularly surrounds him self in which creates a more personal touch to the did you pack as the audience that able to find out more information about the artist, although quite commonly dance genre music videos show very glamorous locations. The image used shows a skyline of London with parliaments, Big Ben and the river Thames all shown in one image. The reason for using this particular image is to give the audience a greater understanding of the environment in which the artist surrounds himself which is clearly central London it also implies that the artist has quite a lavish lifestyle as he is able to often visits or see these sites. The layout shows a list of song titles on the album going down the left hand side in order to voice blocking the main attractions of the image, there is also a barcode on the right hand corner which is essential on all albums. The typography used on the image is a simple text which shows the names of the songs on the album, the reason for using a simple text is to avoid taking complete attention away from the photograph. Another reason for making the typography white is to stand out at the same time as the audience need to be able to read the names of the songs clearly which will not be possible if the colours clash.

Within this image the colours I have chosen to use our variations on the colour purple ranging from light purple dark purple. The reason I chosen to use this colour is to stick to the conventions of the dance genre as this is another popular colour as it is a very vibrant and bright these are qualities found in many of the stars of lighting used within dance music videos and any other environments such as night clubs which are associated with dance. There has also been the use of the colour white for writing which was chosen in order for the message to the fans to stand up further as ultimately this is the main attraction of this image. This poster Will appeal to my target audience as they will this image as quite exciting and thrilling do you to the bright colours used and the way in which the strobe lighting is captured, the editing also use on this image such as the purple overlay and texturised affect also add to the pill for the audience due to the uniqueness. This image overall conforms complain they say the conventions of the dance genre, the purple strobe lighting in the background is very commonly seen among this genre both in dance music videos and in Columbus which is another popular connotation of the dance. As previously mentioned the colour of the strobe lighting would also be considered conventional due to it being very vivid and eloquent qualities, the reason I chose to conform to conventional connotations is so the audience would have a greater pill as when doing research previously I had discovered our chosen demographic preferred conventional dance aspects. The font used would not be considered conventional as it is not considered to be very distinct in relation to the dance genre so I decided to go for a more subversive approach in order to make the font look more authentic. The image are used was of a strobe light that emitted purple lighting as previously mentioned my reason for using this image was to be more conventional to my chosen genre and this image would be easily relatable to the audience as they may have seen this style of lighting in a club or a music video which creates a more instant connection between the audience and the image. The layout and design would be considered quite unique and impressive as the overall design would be fitting to the desires of the audience. The layout was kept quite simplistic as the purpose of this image is to showcase the personal written image from the artist which this image does, however in answer to this the written message had to stand out against the bright background. The typography used shows a hand written style of font, my reason for choosing this particular style of font was tonight they message saying no realistic as it now seems to the audience that the artist himself has hand written the message.

Within this image I have chosen to use a variety of green shades and black colours, my reason for using these particular images is that the green especially continues the general theme of green lighting that has been used throughout my music video, magazine advert and digipak this then creates a connection with the audience as they gain a greater idea about what the themes of the album and artist are. Another reason for using green colours within my front cover is that it is very conventional to the dance genre as during research that was a key colour that we had seen being used with strobe lighting and other aspects of dance genre music video so to keep with conventions it was a colour that I ensured was used in various locations. The black colour was used for the silhouette of the crowd members as they needed to stand out against the brightly coloured background, the silhouette is an important image within this slide of the digipak so it was important that they were highly noticeable. I would consider this slide of my digipak very conventional as it the overall image is of a club or party scene which is highly associated with the dance genre, there are also other aspects such as the strobe lighting that can be seen in the background which would again be considered very conventional due its presence to every club and music video. The busy crowd is also conventional as many people enjoying dance music together is a common connotations associated with dance as it can be seen at concerts and clubs. There are two images used which is the club setting which shows the club environment and strobe lighting as well as the image of the crowd. The reason I have chosen to use both of these images is to remind my chosen demographic of their own similar experiences that they have had in a club and these two images allow them to relive those moments which will cause them to appeal higher to my album front cover. The design of the particular slide is designed to showcase a club setting with the artists face in the background, the reason for including an image of the artists face in the background is so the audience then associate this type of environment with the artist. The layout shows the album name in the top left hand corner so it is noticeable to the audience alongside with an image of the artist on the right.

In relation to my struggles with photoshop i often came across difficulties with finding various tools such as colour overlays and being able to crop images to combine them with others. In order to overcome these weaknesses i decided to research ways to locate and use these tools using the help of the internet and various tutorial videos. Although i had weaknesses my strengths were that i was able to learn how to use this piece of software relatively quickly despite never having used it which gave me a huge advantage as the process therefore became far more efficient .

Generally i feel as if my digipak adheres to a relatively large amount of conventions however there also subversive aspects such as the image of the London skyline which not often seen within other digipaks. In relation to the conventions of the digipak there are uses of many colourful lights which would be considered to be a very large convention of the dance genre as it is seen to be used continuously. In my opinion i would most definitely agree that my chosen demographic will like the digipak that i have created as it allows them to have a greater insight to the artist which is a major factor as to why they would purchase a digipak and also gives them an idea of the general theme of the album which adheres to the conventions of the dance genre.Creating a digipak will certainly create a deeper relationship between the audience and artist as the demographic gain a greater insight to the artist which makes the audience feel as if they know the artist on a more personal note.