In order to receive audience feedback from from my target audience we decided to use vast array of social media sites and Youtube as this provided us a greater platform for us to showcase our product and would then allow for more feedback as the music video could reach a greater amount of our music video. Initially we had to use Youtube to upload the rough cut on to the internet which allows me to gain a greater idea of how many people have viewed my rough cut, see how many people like and dislike the video as well as see comments that are left by the viewers. All of these factors allow me to gain a greater understanding of what the audiences perception is of my music video as the comments will be able to tell me what the audience thought were both positive and negative about my music and the like/ dislike bar will give me better knowledge on the overall thoughts of my demographic. As mentioned before by placing my music video on Facebook and twitter it allowed my music to reach a greater audience which increases the chance of more comments on my music video.
The feedback from the comments would benefit my production as it allows myself as a producer to gain a better understanding of the audiences wants and needs in relation to the music video. The comments may suggest some changes that need to done to adhere more to the desires of the audience or possibly aspects that I may have mixed. By making necessary changes it will make my music video more successful as the audience will have a higher appeal towards my music video and will therefore be more likely to watch it. This feedback will also help the music industry as again other producers can make the music videos that they produce more tailored to their chosen demographic and will therefore be able to make greater sales so it is in their best interest to listen to the feedback that their audience gives.
"Very energetic and made me and Jess want to party!"
This type of comment is exactly what a producer wants as throughout the music video this is a type of emotion which is trying to be replicated within the audience. There were many ways in which this emotion has been emitted, for example through the party/ club scenes which also shows the crowd enjoying themselves to the music from our chosen artist.There were also many parts of the music video that show strobe lighting which will remind the audience of the times that they may have had when they have visited similar settings which therefore brings up the same emotions when they watch the music video.These two elements would be considered very conventional to the dance genre as it shows the audience an environment in which is always associated with the dance genre and may be a reason why the positive was so comment due to the conventionality. There were also other elements of the music video such as the fast paced editing which may had made the commenter feel this way as fast pace editing often creates a sense of excitement which agains to the conventions of the dance genre.
"The visuals match the rhythm very well"
When creating the music video we made sure to make many of the cuts match the tempo of the beat in order to make the music video seem more professional, more enjoyable and in sync. This was a major aim that we had when creating the music video and at any opportunity that this was possible we tried to match the visuals and sound especially in the faster segments of the song as it allowed us to create fast pace editing that also was aesthetically appealing as the audience saw another scene each time the beat dropped. The style of editing that was associated with this would be jump cuts which is also very conventional of the dance genre. The visual matching the rhythm could also be considered very conventional to the dance genre as during our previous research this style of editing was very common among dance songs that had a fast tempo beat. The aim of this fast pace editing and the matching of visual and beats was to build up a sense of excitement and vibrancy. it was clear based on this comment that this was a feature of the music video that the audience took a liking to. In order to build upon the excitement that has already been produced we have a wide variety in lengths in regards to the shots which may also have effects added to them such as coloured tints or overlaying
"Variety of shots in London and club fit with the genre well"
Finally this last comment is in reference to the constant portrayal of an urban London setting that is seen throughout the music video through the office scene and the London nightlife. We used a variety of editing styles such as jump cuts,overlays and transitions to showcase these locations to the audience, specifically showing iconic London buildings to shots of the artist within a club or bar setting. The dance genre is often shown amongst these sort of settings therefore this make them very conventional to the dance genre which the audience seem to prefer far more than any subversive connotations. The urban setting may be liked very well by the audience as they are able to relate to the city and urban locations due to them also having visited similar locations.This comments tells us that the shots of locations we have included work very well with the song and genre, it also gives us feedback that the audience may want to see more of the location and settings including the shots of the London nightlife.
Negative
"could improve by making the narrative more clear"
This directly responds to the gap nearer the end of the music video which has been saved for an extra section of the narrative as well as the ending. The ending that will be added will let the audience know what the artists decision is, which is to either choose between his girlfriend or choose to lead a party lifestyle with his friends. There have also been other effects that have been added to existing scenes such as many of the date scenes, for example there has been a filter added which makes it clearer to the audience that this is a memory of the past. The other scene that will be added nearer to the end will show another date scene of the artist and his girlfriend on a walk through the park, as the artist looks away there will be a flash of the party life which shows him the type of lifestyle that he could possible lead, this may also give the audience a greater hint that that this is the type of lifestyle he most likely will want, . The artists decision would match the conventions of the dance genre as it shows the artist to be closely related to the party lifestyle that the music revolves around. It would also appeal to the target audience as they may aspire to be as closely related to such a fun and exciting lifestyle.
"the only thing i'd say is the made up club scene needs to be edited more"
This comment refers to the fabricated by scenes which was shot showing the artist partying with his friends. This particular scene was shot in the studio that had a bar 13 along with many types of lighting such as neon lighting and a relatively simple background which helped make this scene seem less fabricated, unfortunately this may have led to the audience feeling that the music video looks more unprofessional and less aesthetically pleasing however there was no possibility of using an authentic bar setting so this was the next best option. In order to overcome this negative comment we decided to have really edit the scenes in order to make it look more real, for example we used various effects such as flashing lights, and effect called super 8mm and another affect which made the image seem more higher quality which brought out many of the colours. When the alterations are made it made the scene seem far more realistic which should please the audience. The changes we made may also make the scenes seem more conventional as there were far more colours now being shown throughout the scenes which is essential as this is still a party setting which requires many different coloured lighting.
"could use a bit more colour in certain aspects of the video."
It's common is referring to the office scenes that are shown through the first half of the music video. There were in fact a small amount of fags added to them which would make them quite subversive and not necessarily as exciting as other aspects of the music video. The setting in itself would not be considered very conventional as an office is more associated with being boring which is very far from the other emotions emitted from the music video, however I would argue that it was essential to the narrative as the artist would like to be perceived as very successful and professional to the audience which the office setting helps him to achieve. In this setting it also shows the artist thinking about his girlfriend and of the lifestyle that he could also have if you choose to labour which is partying with his friends. In order to overcome this negative feedback we will edit the scenes further by adding current tenants which may vary in colour in order to add more exam into the scenes as well as possibly delaying things in order to make the emotions being conveyed from the music video clearer
This post demonstrates some good understanding of what the purpose of rough cut is and the benefits that it has to a production. You have included the comments that you received and have reflected on them, by explaining how it made you feel, by focusing on the role of the music industry.
ReplyDeleteAim-
1) Be specific with the changes/developments that you intend to made, by explaining what tools, effects, etc that you will include and the effect that it will create towards an audience.