Music Inspiration- Miss.Gerogiou

Throughout my research inspirations have been a key been aspect in terms of planning for my music video.These inspirations are essential as they allow us as a group to take certain elements from other music videos regardless of genre and incorporate similar concepts into out own. Through the inspirations we are also able to spot conventions when looking at other dance genre videos which are quite essential for us as we need to incorporate these in order for our music video to be more conventions, for example the use of fast paced editing in certain music videos.

The first inspiration that we identified when researching for inspirations was "Touch" by Shift K3Y", from this music video we were able to find certain elements such as strobe and neon lighting that we would like to incorporate into our own music video. The strobe and neon lighting used throughout this music video shows a wide variety of colours such as orange,blue,pink and green which are on a black background which helps for them to further stand out. The music video Touch is mainly based around performance with the artist singing and dancing and throughout, this is a style that we have not decided to incorporate into our own music video as we fill the use of narrative is more appealing to the target audience. Throughout the music video you artists it is represented as quite musically talented through his singing in the video, as well as this he seems to look like he is quite comfortable with women which there is evidence of from the  flirtatious facial expression from the female in many of the scenes. I also took inspiration from some of the editing styles used such as the jump cuts which are placed in tempo with the beat of the song, this also matches Goodwins theory as like previously mentioned the video matches the beat of the song. The jump cuts help to give the music video a sense of excitement for the target audience which should hopefully make our music video more appealing. The use of Goodwin's theory through jump cuts may also benefit the audience; by matching the visuals with the lyrics the audience may feel more connected to the lyrics, this will help them engage with the artist throughout the video. 

Additionally as a group we also take inspiration from the song "club can't handle me" by Flo Rider. Our main and only real inspiration from this music video was the repeated use of the club setting, other microorganisms such as cinematography and lighting helped to portray the club setting in a more vibrant and fun atmosphere. In reference to the lighting there was use of colourful and vibrant lights which made it even more apparent as to how essential lighting techniques are in order to create an effective setting. These micro elements benefit us as they follow conventions of the dance genre. From the music video we have also Decided to use long shots In in the club setting this allows the audience to see more of the surroundings and the emotions that are admitted within the party atmosphere which are quite key when it comes to the dance genre. The artist is represented as someone who likes to have a good time within the club setting and clearly has fun which is a similar representation that we wish for our artist to have.

Another dance video that i gained further inspiration from was Levels by Avicii. The main inspiration taken from this video was the office setting at the beginning, it was a relatable setting which had not been used in many dance music videos which therefore also made it unique. This setting along with the club setting allowed us to show a contrast of dull and exciting atmosphere which many of the target audience will have experienced. The use of this setting will help the audience to get a better idea of the artists persona and general representation of himself. The artist for Levels is not actually shown in his music video as it consists of just performance and narrative which doesn't allow for us to to take any inspiration. The relate what setting does not comply attend the conventions of the dance genre however it will allow the target audience to create a better relationship with the artist. The target audience will be able to relate to the office setting and the club setting and the emotions they have towards both, they will also be able to say how successfully artist this which may make him also more desirable to the audience.

Although this music video is a not from the dance genre we were still able to take inspirations from it.Editing plays a key role in the style of the music video and makes the music video far more spectacular. In the video the colour filters many times whilst drake is in a bedroom, the lights are fast moving and quickly flash from blue to red and also yellow. This shows the audience that Drake has a fast paced life style which is a similar style of life that we hope our artist will present. Goodwin's theory is also used  as it matches with what he is saying 'I know way to many people that I didn't know last year' as the people being shown are blurry and unrecognisable, which shows a clear relationship between the lyrics and the visuals.The majority of this music video if not all of it is performance which tends to be the case with rap genre music videos, however this is not the direction that we plan to have for our music video. In terms of conventions this music video is not very conventional as again it is not from the dance genre however certain things such as the coloured filters could be considered conventional to the dance genre as they tend to be used quite a lot which is why they will be incorporated into our own music video.

group meetings

The purpose of the group meetings to gather the overall groups opinion various subjects such as the artist image, the group must then come to a conclusion on what they think would be the best choice for the chosen subject.They are essential as it allows for all opinions of the group to be expressed which is important when making vital decisions better choices can be made and the choice will also represent the entirety of the group.The group meetings helped myself and my group as it provided us an opportunity to vocally exchange the ideas that we had which led to constructive criticism and development of ideas which eventually led to an overall better choice which represented all the ideas of the group. Our strengths consisted of coming to an agreement on choices relatively quickly as we all had similar mindset which was to be conventional to our chosen dance genre.In terms of what i would have liked to have changed there is very little as i feel the group came to the correct conclusion for all of the choices that  we have made.

From participating in these group meetings i have learned that they play an essential role within the film making process as they all group members to convey their ideas and opinions which often leads to better decisions.My group and i worked well with this process as we had a similar thought process and vision for our music video which made the process far more simpler.If were to do this again i would consider making the overall plot of the music video a little more conventional as this may make our music video seem more appealing to our chosen target audience.

Date	Action	To be done by	By whom	Discussion
14.09.15	To decide on an artist and a song	18.09.15	All group members	Various ideas were discussed and the group to decide on an artist and genre created a mind map. We decided to create a video for the song “I Know” by Shift K3y.
	Group discussions of initial ideas		All Group members	We sat together and discussed whether we wanted our music video to be a narrative, concept or performance video. We decided on creating a narrative based music video and came with the potential narrative’s for our music video.
	Apply for music copyright		All Group members	As a group we researched the record company that owned the rights to out song and found there contact information. We then proceeded to email the record company and ask for permission to use the song for educational purposes. Fortunately we were granted permission and preceded to use our song choice.
	Lyric analysis		All Group members	The group analysed the lyrics, which was very essential as the music video we had planned was a narrative based which often gains inspiration from the lyrics. There were very few lyrics to analyse due to the genre however from the few lyrics we were able to analyse the general message that is trying to be portrayed.
	Planning mise-en-scene		All Group members	Various section of mise-en-scene such as lighting or costume were planned out for what we wanted to include in the music video. Examples of the lighting that we wanted to include consist of strobe lighting and coloured filters.
	Planning cinematography		All Group members	All group members planned the style of shots that we wanted to achieve when we started to film such as close up and mid shots based on the conventions of the genre.
	Planning artist image		All Group members	We decided on what sort of persona we wanted out artist to have within our music video. It was decided that we wanted our artist to be perceived as someone who was wealthy and successful.
	Planning editing styles		All Group members	As a group we planned on what editing styles we wanted to include when editing our recoded scenes, we decided on mostly using fast paced editing as it is conventional to the dance genre.
	storyboards		Individual	Each group member created his or her own storyboard of the scenes that would be added to our music video to help visualise what was needed.
	Filming schedule		All Group members	The group produced a schedule that stated what scenes would filmed on certain days as well as other aspects included in the scenes to help us stick to our deadline
	Risk assessment		All Group members	As a group we discussed the possible risks that may occur when filming and then stated way of preventing the risk in order to make filming more efficient
	Filming music video		All Group members	Before the group started to film we discussed what we aimed to achieve from our filming with the help of the film schedule.
	Photoshoot		All group members	As a group we discussed where we would like to place the photos that we had taken for magazine advert and digipak. We also give our opinions on the images that were taken and what we thought suited both advert and digipak best.

risk assesment

The purpose of a risk assessment is to provide all members of the a group an idea of the potential risks that could arise when filming and allows them to plan various ways in order to prevent them. If the prevention methods still do not work there is still a back up plan written in the risk assessment to ensure either way the required task is still able to take place.It is important to consider before filming as allows the group to be aware of the potential dangers when filming.

While filming we were fortunate to not encounter many more risks as the environments that we had used were mostly under the control of the group, apart from the filming at embankment which did not cause any risks to the filming as we used this setting at a less busy time period which minimised risk. There was a small consumption of alcohol used at the office setting however it was only a very small amount as was not continuously consumed throughout, the actor eventually pretended to drink the alcohol in order to minimise any risk. The role of the risk assessment proves to be quite important as before filming takes place we know how to prevent the chance of any of the listed risks from happening which therefore makes filming more efficient and faster. More efficient filming allows for the chance of extra scenes being filmed if they are needed or for any altercations to be made whilst still being within the time allocated to these scenes.

filming schedule

      Film schedules allow the group as a whole to become more planned and organised as we had set dates and times to produce certain shots. They are also important to have as they allow us to plan ahead what iconography,customers, personnel etc is needed for certain shots before hand so they are brought to each setting. The filming schedule also gives the group a greater understanding of the types of iconography that are needed to be used for each filming session and what is needed to be included in them. Overall this benefits us as it makes the process more effective and efficient. 

      Generally as a group we were able to stick to the filming schedule that we have produced, fortunately the settings that we had planned on using were suitable as they were either not exceptionally busy or unavailable to us which was a fear we had leading up to our filming dates. However a few scenes had to be changed or not filmed such as the scenes that show the artist walking out of the Gherkin and office as we were unsure whether we were able to film in certain parts of the building and there were also other factors which could be a problem such as the weather . The front entrance of the building was busy and more importantly too dark for our camera to be used which therefore means we had no choice but to leave this out of our filming. We have not needed to include any additional scenes into our filming schedule as we have included quite a wide variety of different settings however while editing if we have any gaps within our music video we may decide to include extra scenes in order to make the narrative flow better. The role of the filming schedule has allowed to become more organised when filming as this ensures we stick to dates and the certain scenes that need to be filmed in the lead up to our deadline for a roughcut, although it is more of a basic outline of what needs to be achieved and does not have to he strictly stuck to as the group may come up with ideas that fit the narrative better when they are at the setting. 

Storyboard- Miss.Georgiou

You The story board itself has a effective role in ordering the shots that the group aims to cover in a sequential manor. The story board for any media film plans the footage from start to finish and allows the crew members to be organised and know what style of shot needs to be used, the location in which it is set plus other various factors. The storyboard covers what actors are in what shots, how long the frame lasts and also the type of editing is needed although that is used more for post production.  The production process is made far more efficient by using the story boards and therefore is a useful tool to use when producing a music video as it provides structure and also creates a better idea of what needs to be filmed within a certain time frame . Our ideas were planned as group and then we proceeded to create the storyboards before we decided to film our music video..The story boards additional purpose was also to change and improve our original ideas as a group and see what will look the best and make our video more successful for our target audience.

Overall our research was mainly focused on what our target audience would find aesthetically pleasing as well as the type of content in which our demographic likes to see within dance music videos. . We wanted to include as many aspects as we could that our target audience would want to see and what they liked based on the findings from our vox pops and questionnaires. The findings of our research was therefore heavily influential when creating our storyboards as we aimed to create a music video that was relatively conventional to the dance genre as well as incorporate the majority preferences of our audience such include the use of strobe lighting within our music video.The content within the video was found enjoyable by our target audience and we used this when creating our story board. Based on our primary and secondary research we made the large entirety of our story board a narrative as based on our questionnaire of our target audience this was a style of music video that they preferred. We incorporated this into the story board and aimed to build a relationship between the lyrics being sung and the on screen visuals.

Creating the storyboard as a group allowed all of us to voice our opinion about  how we wanted our music video to appear in relation to certain elements of the narrative . We kept in mind specific aspects from our primary and secondary research which we knew were quite vital to include however we also decided to incorporate our own ideas into the music video. We wanted a variety of shots , angles and editing techniques to be used throughout the music video to make it more appealing to the audience, all of which are mentioned within our storyboards at the exact scenes which makes production far more easier. We wanted to throughly plan our video before we took it too filming, and we also had a discussion of how and when we would film each scene to insure our time was most effective. Overall the message from all group members was that we wanted to put what the public said into our video, convey to genres and also keep in mind the visual and artist relationship which we of course wanted to be strong.

Between the pair of us we designated different roles to each other in regards to the storyboard . This made the discussion regarding what and when we wanted to film more suitable, and we could spend our time more efficiently whilst taking in turns to create each frame.I drew the images however as there is only two of us in the group we still continued to discuss what would be in each scene/frame. We already had an idea of what we wanted, therefore sharing the responsibility was easy as we had a common goal of what we wanted and knew how we wanted the video to look and what would appeal to our target audience and the dance genre. This uniformed process ensured that we were all happy with the storyboards.

Planning editing styles

Editing is the process in which footage is manipulated in order to create a desired narrative. Edited can be performed on a variety of platforms, one being Final Cut pro. Editing is successfully used when the audience understands the narrative, with editing frequently being used to evoke certain emotions within an audience and change the way in which a piece of film comes across. Editing is able to create continuity and footage can be changed with many editing tools in order to create a different reaction from the audience. Without editing, productions would be of a lot slower pace and the desired effect of footage may not be fulfilled. Editing also allows the producer to edit tints and filters on to the clips giving a variety of different attachments to the footage which make the film more successful and impacts the audience at a higher level. By using editing the producer is also able to exclude mistakes that may have occurred during the filming process, and overall editing creates a greater impact on the target audience which of course makes it far more desirable and essential to our process.

The main form of editing that we have decided to incorporate into our music video is fast paced editing. It is a relatively simple editing technique that is achieved by changing the scene more often which will be essential in the more up tempo sections of the song. The reason for using this particular editing style is create for excitement within our music video as well as to keep up with the up beat tempo. It is clear then that is a very conventional editing tool that is used within the dance genre as at almost all point of a dance genre there 'drop' that contains a more upbeat more melody which needs a more fast paced style of visuals in order to match the beat.This style of editing will hopefully represent our artist as more lively and entertaining as they will most likely see the artist in a more extravagant setting at this point such as a club. It will also make the artists lifestyle seem more fast paced is the audience see that he does not stop and it is clear he is successful. This is may also make him seem more appealing to the target audience as the age demographic will enjoy seeing the scenes in which the fast paced editing will be used. 

Additionally we also plan on using neon or strobe lighting throughout some of our scenes. These will be created with our chosen editing software through the use of filters and other various effects that give the impression of neon lighting. This style of editing will be used mainly in the clubbing scenes along with the authentic strobe/neon lighting as this is where this style of editing or lighting is most often used in order to show that the environment is extremely colourful and vibrant, this will hopefully allow the audience to associate this with their own experiences of clubbing. This would be considered conventional as upon doing our own research as well as from experience it was clear that within party/club settings there is always a wide variety of strobe/neon lighting used in order to make the environment more vibrant which seems to appeal to people more. This is in style will also be used in the office setting where the artists start to think about going out and leaving his girlfriend. Do use of the lighting will help to contrast the difference in settings which in this case is the club and the office this makes the difference clarity audience as they can say where the artist seems to be enjoying himself more. Can also allow for the audience to aspire to be more like him as they are able to say he works hard and has become successful however at the same time he is still able to enjoy yourself at a club.

In relation to editing styles we have decided to include jump cuts into our music video. Using our chosen editing software we are able to create jump cuts using the cutting tool which allows for quicker transitions between scenes. The reason for using jump cuts is to help with the Timing of the shots  particularly within the more upbeat sections of the music, it may also help with the narrative that we have planned. This style of editing does also seem to be conventional to the dance genre as it continues to further match with the fast paced elements of dance genre which therefore makes it And essential editing style for dance music videos, it also further helps to create more Hysteria in music videos which is an element that the target audience like to see. The jump cuts will be used more or less the rout the music video however more specifically they will be used to transition between the date scenes and the clubbing scenes in which the artist has seen with his girlfriend and his friends. This continues to further show the audience the contrasts in which the artist has in relation to both scenarios which will develop further along with the narrative. The jump cuts helps us to further represent our artists as successful and desirable as the target audience get a clearer picture of the emotions of the artists.

Lastly we have decided to incorporate coloured tenants within the music video. This is in style will be applied during the editing face through the use of filters and tents which can be added to any scene. The tints which are most likely to be used will be of various vibrant colours such as green, blue, orange etc. There is no specific placement for these tents as of yet however we most probably will put them through out the music video in order to further enhance the emotions that are being portrayed. Coloured tents are considered to be conventional to the dance genre as the bright vibrant colours which are being used replicates the style of lighting found within clubs and continue to Portray a exciting and extravagant atmosphere that is found within dance music.

The target audience Are able to create a better relationship with the artists through the use of these editing styles as each technique emanates a different emotion to target audience for example the fast paced and hitting shows the audience that the artist also likes to enjoy himself in a club which may make him seem more related ball to the audience as they too will more than likely enjoy partying or clubbing to, of course being more relate of all allows for the audience to imagine themselves in a similar situation which therefore increases the likelihood of them aspiring to be more like the artist.