photoshoot

There is a need to take our pictures due to copyright reasons that often do not let images be re-used or edited, it also needed as in order to make our magazine advert and digipak more unique and relevant to the style of our music video and song we have to ensure to use our own images. It is important to take a variety of shots as some images when placed within the digipak or magazine advert may not suit well however if there are other shots we have a choice as to what image we think looks best.

The first picture i have taken is of the skyline from embankment which shows buildings such as Big Ben and Parliament.My reason for taking this particular image is to relate to the artists environment and type of lifestyle which is seen within the music video. The artist is portrayed as being an extremely successful business man which the picture of the London skyline represents in a sense as only the elite work within the city. I intend to use this picture within my digipak as it relates to the artist however there is not a huge correlation with the dance genre although dance music videos are quite often set within quite extravagant settings in which our music video most certainly reciprocates. This picture would not be considered typically conventional of the dance genre however i would argue that there is a conventional element as like previously mentioned dance music videos tend to link to extravagant locations such as iconic cities which would make the choice of this picture more conventional and relevant. The picture i have chosen to use is good as i feel that it  gives the audience a clear understanding and representation of both the artist and the music video. The image itself i would consider to be exceptional as it clearly shows a classic image of one of London's skyline views which was the initial target. This picture will help to build a better relationship between the artist and audience as it provides them with a clearer understanding of setting in which the artist is based, this is an important factor that is made throughout. By gaining a better understanding of the setting it allows the relationship between the audience and artist to increase the audience then begin to gain a better understanding of the artists background.

My reason for taking this picture is to show the audience artists working environment which adds to their perception of him already being successful however this photo reinforces their insight and continues to add to their opinions as now they are able to see A more personal vision of the artist which is the working environment he is  working in within the music video. My intention is to use this picture within my digipak as it continues to build the artists image and perception to the audience specifically in relation to the music video, it fits well within the digipak as this is something that is purchased when the audience would like to gain a better understanding of the artists which this image does. This image would not necessarily be considered as conventional to the genre which therefore makes it subversive, however I felt it needed to be included as it adds to the general setting and theme of the album. The dance genre usually incorporates images which are more colourful and within party settings which makes this image subversive, although there is the no colourful lighting after editing this photo with then be re-engineered to be more conventional with the use of filters and other editing tools. In my opinion the overall setting is the main feature of this image as well as the artist been present, the setting is quite exceptional my view as it is at the gherkin building in central London which is considered to be a very iconic building and shows the artist statue. The artist being present within this image he's quite keen as it shows that he is clearly quite comfortable within the setting as it is quite natural for him, the choice of clothing is seen to be wearing also adds to the overall image of the artist as he seems to be dressed quite well with a suit which will add to make him seem more successful.This image will help to build a greater relationship between the artist and audience as they continue to see a greater insight into the artist life which creates a closer theoretical bond.

My reason for taking this photo is show a party setting in which the artist should be regularly associated with as he is a dance genre artist and a club is an atmosphere at which this style of music is predominately played.This picture will be used for the magazine advert as the bright colours and general image is very captivating which is an element that all magazine adverts should have, it also of course makes it very clear to the audience which style of music the magazine advert is for, the extreme relevance to the genre may make it seem more appealing. This image would be considered very conventional as the setting in which it is placed is clearly a club which the dance genre is deeply associated with, aside for the setting the vibrant green laser used as the lighting is another clear convention of the dance genre as i have seen it be used within many dance music videos. There is also the use of smoke behind the green lasers which distorts the lighting and again is something that is quite regularly seen within these conventional settings. The best part of this image is the reliability and conventionality which is very clear to he audience. The audience are most likely able to relate to this image immediately as it is similar settings to which they have been then themselves which creates a greater relationship, it will also greatly appeal to them due to conventionality as well as the aesthetics of the image . The conventionality also makes this image great as the picture almost speaks for it self and immediately tells the audience that this magazine advert if for the dance genre.It will help to build a better relationship between the audience and artist as they feel as if they can relate more to the artist especially with the setting as the environment of a club is somewhere that the audience has been to.





In conclusion i feel as if i was able to capture conventional images which contained many connotations of the dance genre and the subversive images that i have also displayed are still relatable more specifically to my artist and music video. The images captured were also quite unique and eye capturing which is always an advantage when trying to draw the attention of the audience which is important when trying to create promotional ancillaries such as the digipak and magazine advert. In terms of what i struggled with was mainly lighting issues that occurred as a large majority of the shots were taken during the evening which sometimes made certain shots grainy per se however this was able to be overcome with the use of editing techniques and also the settings on the camera such as the exposure setting which let in more light into the lens which made the image more brighter.The overall representation that my images gives the artist is that he is clearly quite a successful man which likes to lead the city life however he also has another side to him which shows he like to have fun within the dance/party scene just like many of the viewers which makes him both inspirational and relatable. In order to make our digipaks and magazine adverts more unique and indiviual each group member we had take a wide variety of photos for the indiviual ideas that we had.