Wednesday 21 October 2015

Planning setting

The purpose of a setting is to make the lyrics relate to them as the target audience would be able to relate to what is happening in the music video to the lyrics, which covers Goodwins theory of a relationship between the lyrics and visuals. A setting can tell the audience why it is being used and it will allow the audience to understand what type of music video it is going to be for example whether it will be a performance, narrative or concept based music video.Iconography is used within a music video to also relate to what is going on with the scene and it can used to make the audience relate to what is going on in the music video, as they may have had a past experience. Both the iconography and setting can be used to make the music video seem more realistic and believable, they will then be able to relate to what is going on within the music video.

The Gherkin used as our main setting this will show where the artist works elaborate on his high status and social well-being and show the setting of the music video , It is also the place which the artist decides whether not he will stay with his girlfriend. Do you see the setting has been chosen due to various reasons which will be explained, the first being that this is an extremely relate a ball setting to the target audience as the age in which we have targeted our video to consists of many working people which will therefore make new music video seem far more engaging. The environment in itself is a reason that we chose to incorporate this within our music video, the view of London in the background of our artists working environment and the extraordinary  location that is the filming in to reciprocate further to the audience the artists high status. This will again relate further to the audience as they will then aspire to become successful as the artists which therefore makes music video more engaging. In terms of limitations there does not seem to be many however unfortunately We may not be able to access all areas of the building but this is not necessarily hinder us as we only need to use a few areas, the places that we are able to access can however offer us what we need now to film our music video. There are no health and safety issues in regards to our setting. The only disadvantage to filming at the garden is that we need to ensure that the weather is at a decent condition in order for our panning shot specifically to be at its best.

The second majority setting on location all the years through out this music video is a club which will be located within central London. The reason we chose the setting is to comply with the conventions of the dance genre as when doing a research weekend to conclusion that every dance music video contained some sort of clubbing scene. The setting will clearly show the target audience for parts atmosphere in which the artist darling enjoy himself in, it will relate fully to the target audience as a large majority of our audience will also experience the clubbing scene or parties. This particular setting is is to show how thrilling this lifestyle is in comparison to the less extravagant lifestyle that he may lead with his girlfriend. The reason this artist is within the setting is to get over his girlfriend or to experience a different lifestyle in order to make his decision more clear. Unfortunately the club setting does however present us with a few limitations, for example it can often be hard to film was in clubs and gets the correct focus for the camera along with often poor lighting although the dark lighting is needed in these particular settings, the general public would also make filming a lot harder as they may disrupt filming. There are also  health and safety issues as these settings are often quite busy it does allow for the opportunity to take the camera to be broken if it is mistreated. The weather will have no impact on this particular setting as it is all set inside.

This saying he will be shot outside the female characters house which will be a reason of the average house on the outskirts of London however the car shown Will most likely be quite impressive in order to show the artists high stature and wealth. The use of their expensive car will hopefully write to the audience as they too will aspire to one they have a car or need a similar style to the artist which then makes a music video seem more appealing. However the female character use within the seams Leeds I more realistic lifestyle which against hopefully relate to my target audience further as the viewers can now relate to one the cat than it was in the music video, this makes the video related as well as inspirational. This may connect small the female target audience as they too will strive to have a successful boyfriend. Within the seeing the male artist is seen to be kissing the female character. This will be one of the flashback scenes that the artist thinks about when in the office as he remembers all the significant times he's had it with his girlfriend and  whether to go and party or stay with his girlfriend. This further engage the audience as they then feel a part of the decision, enable a more specifically to the female audience as they tend to have an interest in situations like this. There are not many limitations to the setting however as this is filmed in a public setting and maybe interruptions from the general public or possibly from cars. The weather have no impact however the scene with us we filmed at night in order to show the audience that it is the end of their date.

This particular scene will both the artist in a female character on a date in a restaurant. The setting on the restaurant will have to be quite impressive and possibly located within central London in order to show the high caliber of the restaurant. The reason for using this setting is to show the artists is again successful and  prosperous which the location shows. Once again this makes the target audience further aspire to be like the artists or the female character as they are perceived to lead a lavish lifestyle which many of the audience May also want to lead. This may also relate to the femur target audience as this scene shows the intimacy between both characters in the music video which is something that women tend to enjoy to see. They're not necessarily any health and safety risks however there will be limitations as again filming with the general public allows for disruptions within the shots, we will also need to get the permission of someone who works or owns the restaurant in order to film.

The setting will be a walk in the park with the male and female character, it shows them both on a date Which the artist remembers while having flashbacks of his happy memories. The filming will take part in central London again most probably within Hyde Park to show the audience That the artists really only stays within central London which of course shows that his wealthy and successful as central London is known to be a unexpected city to living and often shows that people that live there Are higher class. This narrative also shows the artist is able to flirt with women quite well which may appeal to the male target audience as this then makes it artist again seeing more appealing due to his impressive ways with women. However it's still can relate to the female target audience as this still shows them that the male artist is in love with the female character. There are no health and safety risks as such however there are limitations as again the general public will be involved within the scene which may cause disruptions but apart from this there are no other limitations.

1 comment:

  1. This post demonstrates some planning techniques of the different settings that you would like to include within your music video. You have identified various elements that you would like to include, however, you need to explore the role of dance conventions in more detail, to demonstrate further understanding of why you have decided to include certain locations.

    Aim-
    1) Discuss in more detail why you have decided to include certain locations
    2) Explore the health and safety requirement for every location and consider ways to prevent the risks
    3) Relate points back to the lyrics of your song, to demonstrate further planning techniques of why certain locations have been selected
    4) Include still images, to demonstrate your understanding of what you visualise the locations to look like
    5) Include points on iconography that you would like to include within your music video and the effect that it will have

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