Research into music channels- Miss.Georgiou

The purpose of music television channels is to provide a platform that allows artists to share their music with the audience usually through the form of satellite, cable or digital TV. The music channels tend to host their own shows and chart shows 

MTV

• The target audience for MTV consists of teenagers between the ages of 13 to 21 year olds.
• MTV main genre of music which it plays is usually songs that have been in the top 40 charts

• Rhianna, Nicki Minaj, Beyonce, Jason Derulo and maroon 5 are all examples of artists that typically feature on MTV
• These types of artists are mainly used as the top 40 charts consists of the most popular artists and songs at that moment in time, so in order to cater for there large audiences they will have to play the most popular artists in order for their choices of music videos to appeal to everyone.
• These particular artists apply to the same theory as they are all popular top 40 artists that provide songs and music videos that tend to be very popular among MTV's demographic, hence the reason their music is played so often on MTV
• MTV is owned by Viacom media networks, it is a large company that owns a wide variety of other channels such as comedy central, nickelodeon and VH1
• Examples of segments on MTV are "One direction: official top 10" and "the official UK top 20", these types of programs both link back to the demographic as these programs are quite clearly aimed at teenagers as one direction's target audience is teenage girls and the UK top 20 artists have a large majority of people from the ages of 13 to 21 that listen to them 
• Lastly MTV has taken a simplistic approach to their company logo for one main reason which is to take the attention away from their logo when music videos are shown on their music channel, the colour scheme of the logo also supports this further as the colours chosen are dull and not very noticeable.

Channel AKA

• The target audience for channel AKA consists of teenagers between the ages of 15-25 years old

• The main genre of music which channel AKA plays usually consists of UK urban/grime/hip-hop and was a major influence on the careers of popular UK artists such as  Tinchy Stryder, Tinie Tempah, Dizzee Rascal, Chipmunk, Wretch 32, Devlin and N-Dubz which are also the typical type of artists you see featured on channel AKA.
• These types of artists are mainly used as the UK grime/urban/hip-hop category consists of artists that are quite popular among UK culture or showcases up and coming UK artists that adhere to that genre of music.In order to cater for their relatively  large audience they will still have to show popular UK hip-hop artists in order to generate views of the music videos that they show.
• The artists mentioned  
• Channel AKA also a few segments on their channel such as "Urban Throwbacks", "UK gold" and "Hip Hop, Rap & Rhymes". These segments all play different genres of music or music from different time periods which is specifically shown in the "Urban Throwback". These segments are all aimed towards their demographic as they need to ensure that the segments they have created are frequently viewed.

• The channel scuzz would typically target the older generation who were interested in rock. 
• This would be evident form the music that is being played on the show; it has a broad range of rock including all its sub-dramas. During the daytime it plays more pop punk and current metal from up and coming artists. 
• It aims to promote new artists to make fans of the rock world be able to recognise them and want to listen to more of their music. The channel has been known to promote many UK artists including Enter Shikari, young guns, me and you at six and deaf Havana who all regularly get played on the station. 
• The sister channels of Scuzz include chart show tv, chart show dance and true entertainment. This would show that scuzz would use these channels to promote their music channel and promote the up and coming artists they show on their music channel.
•  The ‘SCUZZ’ log would appeal to their target audience as it is in the design of a typical heavy metal and punky design. The logo would appeal to the audience as it stands out and is different to any other music channels logo that I have looked at. The logo has a stand out appeal and the rockers would like the look of it therefore it would result in them listening to their radio channel.

•  The target audience for VH1 is people in their early twenties to mid fifties as their music ranges from radio and chart based much like MTV to early and late era based music.
•  For example they may play music from the 90s for an hour, and then play chart music, it varies. The music that is chart based, regular artists that are played include Kayne West and Beyoncé. 
• These two artists are constantly in the charts with their new singles being played a lot when they are first brought out. However other artists include guns n roses and the rolling stones. 
• These two groups were loved across the world in the 80s and this would appeal to the older audiences. This channel is a part of the MTV family and therefore both channels with help each other with advertising and promotion. 
• The logo that VH1 uses is contemporary as the colours are soft and relaxed. This would then appeal to the audience range as it has the look that everyone could like. 

• The box television target audience is around 11-21 as they play music that is exclusive. 
• The audience would want to watch this music as they play world and country exclusive screenings of the music videos, therefore they audience would want to be the first ones to see the new music and their videos. 
• Examples of artists that regularly played on this channel are Justin Bieber, one direction and Rita Ora. As this artists are for the younger audiences it would appeal to the target audiences as there are loads of hardcore fans that will follow this artists and groups all around the world. 
• Therefore they will want to see their music videos first. This channel sisters channels include channel4, film4 and more4. 
• The sister’s channels would then show off the box channel to get more viewers, which would make more profit for this channel. 
• As the logo is in black and white the colours contrast well. The logo would stand out to the target audience as it is in graffiti type music and it is bold as it stands out from other colour logos. It is a logo that tells you what it is rather than a flashy logo.

The reason for MTV having sub channels such as MTV hits, MTV base and MTV dance is so that they are able to appeal to a wider demographic which is not possible with only one channel that primarily shows music videos from the "Top 40", with the use of their other channels they are able to show music videos from specific genres. Music channels are important in appealing to a target audience as in order for the music videos to generate views the music channels need to make sure that the content they produce are intended for the target audience that they produce for.There are a large variety of music channel as many people have different tastes of music so in order for those tastes to be satisfied there needs to be large verities of music channels that showcase different genres of music.By analysing these music channels I have learnt that there are music channels that cater for smaller sub genres and not just the "Top 40" popular as well as that the target audience is very important to establish before creating a music channel.The analysis will help with my own production as it allows me to see where my production would be shown based on the genre and styles of my music video.