what is a music video - miss.miller

The purpose of a music video is to promote a song and the artist to try to make the song popular and profitable. The style of a music video can be categorised into three different areas, which include performance, narrative and concept. In the music video stupid girls , Pink it uses the three styles that can be included in a music video. She uses the performance part of the music video when she is singing and dancing throughout the video, the narrative would be used to show all the different types of characters that are shown in various situations of acting like "stupid girls".The third style that was used was a concept, this was illustrated in the video throughout as the artists shows that girls should not conform to stereotypes and instead should be their person without the worry of others not accepting you. A music video can be used as a market tool to as it could make the artist promote a certain brand in order to make profit. In the Justin Bieber music video beauty and a beat, this was evident when he was promoting just dance 4 as the video was starting. 

The music video that I looked at was DJ fresh ft Rita Ora, hot right now. The style of the music video is dance and R‘n’B from either artist. This is evident as the character included in the video are all dancing and seem to be enjoying themselves, it represents what the dance genre conveys to the characters. The music provides the individuals with a large amount of excitement which is clear from the behaviour that they show.. The song can be seen as R’n’B as the artists is seen partaking along side the characters which is seen as stereotypical. Additionally, the style of clothing that is used in the music video illustrates the typical R’n’B singer and dancer.

The conventions that are used in the video are stereotypical to the genre of the video. There is a lot of dancing, singing and entertainment happening within the film, which is typical to a dance song as the audience should want to dance and be more lively when they hear the song.This type of song would typically be played in a club as it suits the club environment perfectly due to the electrifying vibes it gives to the audience which encourages them to enjoy themselves.However, the song can be used in a different context, as it is a dance and a R’n’B song people can relate to it being played at home to make a person relax, although it has a loud bass. People could use this video to relax after a days work or it could to used to party to depending on the mood and the place.

The purpose of a target audience is that it allows the artists to try to get them engaged into what they are doing. They want the audience to be able to see what is going on within the music video and they want them to see that the music is having a positive effect on them as they are enjoying themselves to the music that is being played.  The target audience for this video would be teenagers and clubs. The song would get people dancing at clubs and teens can relate to the music video as the narrative would be similar to what they would do on a weekend when they are not at school. However the R’n’B side of the song could attractive audiences that would not maybe be attracted to this kind of song such as working people as it may wind them down after a week of work. The target audience would be able to relate to the song as in the first song, the audience would be able to understand that everyone is different but the same as we all live in one community. The second music video as people would be able to understand that people just want to have a good time where ever, they are. It relates as the conventions shown such as dancing is stereotypical as people would dance around and have a good time while listening to this type of music.